"You should issue a public apology, and make a hefty donation to a women’s organization that supports those stricken with eating disorders. I am sickened that anyone, on any board, in your gigantic company would have voted ‘yes’ on such a thing, let alone enough of you to manufacture an item with such a hurtful message. It’s like handing a suicidal person a loaded gun. You should know better.”
It is no surprise that our media idolizes a woman that is tall, skinny, and beautiful. Many advertisements and products entice women to go out and buy them in hopes of attaining the image of youth and beauty. Women go through particular procedures every night, including myself. Every night I go through the daily process of washing my face, removing my makeup, putting on hydrating lotion,etc. This has become an unwritten rule within our culture; it reinforces the value of self-image and the belief that “cleaning up” will preserve that image. This particular socialization occurs in women more often than men. The process portrays the importance of self-image to the individual, and the influence of consumerism in our society.
Our culture embodies the image of youth and beauty. It inspires individuals to seek the perfect image with hopeful examples that make it "attainable." So individuals go out and buy products, work out, and take care of their skin every night in hopes of attaining or maintaining the image society has imposed--to be beautiful. In many ways, it signifies a culture in where happiness is sought, but not always attained.
Tying it back to Sophia Bush's recent boycott against Urban Outfitters, I believe our society is waking up and becoming aware of the damage words like "Eat Less," can have on our society. It is oppressive to have a shirt that quotes personal insecurities many teenagers and women might be dealing with. The fact that it's receiving a lot of negative attention means that society is slowly changing the socialized image of a "perfect woman."
Observation: The New Hunger Games has spurred fashion designers to make a new clothing line, the Capitol Couture, which seems to be sending the wrong message.